Alexa Chung Snagged Maje’s Fall Ad Campaign

by Samantha Randazzo | 12:56 pm, June 19th, 2012

Maje revealed today that the model turned TV host/fashion It girl Alexa Chung will be the face of its fall ad campaign.

WWD reports that the French label shot Chung, styled to look like a “sixties film heroine”, in a Paris metro station. The brand said this in a statement about the ads: “Elegant yet edgy, [Chung's] attitude reflects a personality that is both glamorous and rock ’n’ roll.”