America’s Next Top Model Is Getting Its Own Fragrance

by Justin Fenner | 10:25 am, October 28th, 2011

Just when you thought that maybe America’s Next Top Model was about to stop being a thing, the licensing geniuses at CBS came up with a way for it to stay alive for at least another year or two. This January, Tyra Banks and company will introduce Dreams Come True, ANTM’s first fragrance.

The scent, which will be sold exclusively at Target stores, was sort of introduced on this Wednesday’s episode. The all-start contestants were asked to design and present their own fragrance to Ben Bennett, creative director of Hatch Beauty, the company that will ultimately produce the fragrance. Bennett spent the episode interviewing the models and creating scents based on what they want to smell like, and the girls are told later that whoever wins this cycle will be the face of the fragrance.

So what will whoever wins be representing? Bennett told Women’s Wear Daily he wanted to capture the “sweet, ethereal sensibility” of what it feels like to actually have your dreams come true. To that end, the scent is fruity and sugary at the same time. It’s “top notes are red currant, honeydew and pink freesia; the middle notes are Amazonian lily, plum blossom and empress peony; and the bottom notes are blondewood, Tahitian vanilla, pink sugar and sparkling musk.”

Sweet, sweet, sweet. A 1 oz. bottle of the juice will run you $21.99, and a 30 mL. roll-on tube costs $12.99. All in all, it’s expected to make $10 million in its first year of sales. Will you be a part of that figure?

[WWD]