Despite Backlash, Barneys Unveils Holiday Video With Slimmed-Down Minnie
Barneys finally unveiled its controversial “Electric Holiday” video at the New York City flagship store on Wednesday night. The full five-minute digital short is available on the retailer’s website, and we got a good look at what the uproar about “skinny Minnie” was all about.
The video opens with Minnie gazing dreamily at a pink ruffled Lanvin dress. She fantasizes about living the high-life in Paris, getting photographed by Steven Meisel, and hobnobbing with fashion folk like Carine Roitfeld, Franca Sozzani, and Anna dello Russo. She ends up walking in a fashion show, where she’s joined by the likes of Mickey Mouse, Goofy, and Snow White in Nina Ricci, Rick Owens, and Balmain wares.
But this is also the part of the video that got everyone so fired up. With one flick of Tinkerbell‘s wand, the Disney characters morph into runway models complete with disproportionate bodies and semi-bored facial expressions. They strut their stuff, and by the end of the film when Minnie comes back to real life, Mickey surprises her with the same pink Lanvin dress she dreamt about.
The animated short is quite adorable and features everyone’s favorite Disney and fashion crowd. But there’s been an understandably huge backlash against it, specifically about their digital diets. Over 140,00 supporters people have signed a petition asking Barneys to “leave Minnie Mouse alone”.
But Barneys didn’t let the controversy get in the way of last night’s party with Sarah Jessica Parker, Liya Kebede, and lots more. In fact, Simon Doonan even told Fashionista that he knew nothing about such a thing:
“I think it’s a celebration of the real Minnie because at the end she’s her real fabulous self. Everyone loves Minnie. I think she has a natural je ne sais quoi. She’s a natural beauty. She always has a lot of pinache – like yellow shoes, polka dots, a bow – [they're] statements. It’s not timid.”
See what the fuss is all about below, and check out how Barneys kicked off their holiday season: