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Barneys’ Slimmed-Down Minnie Sparks Massive Online Petition

For the holiday season, Barneys and Disney teamed up on what sounded like a cool collaboration — our favorite animated characters were getting all gussied up in fashionable wares for a short 3D film. But Minnie Mouse, Daisy Duck, and others got more than just the high-fashion treatment — they all went on a digital diet.

Minnie wearing a Lanvin dress is pretty chic, but a 5’11, size 0 Minnie wearing a Lanvin dress? Not so much. The end result is pretty creepy, and got many of you guys really riled up. Now, Change.org is hoping to put an end to stick-thin Minnie with a petition to Barneys.

California blogger and dancer Ragen Chastain started the petition, and as of this post’s publication time, over 50,000 people have signed. The petition highlights the increase in hospitalizations for eating disorders for children younger than 12, and that:

“There is something wrong with changing a beloved children’s character’s body so that it looks good in a dress that almost nobody looks good in – adding to the tremendous pressure on young girls and women to attain photoshop perfection. The problem isn’t with Minnie’s body, it’s with a dress that only looks good on a woman who is 5’11 and a size zero.”

Head on over to Change.org for more about the petition, and tell us what you think about Minnie 2.0.

[Change.org]



  • Anonymous

    This is the stupidest thing I’ve heard in a long while… The drawing is an INTERPRETATION of Minnie, which is about fashion and whimsy. Not to mention that Barneys isn’t exactly a children’s brand. Let them have their Disney-for-grown-ups moment and let this petition die.

  • Ridiculous

    I guess they’ll let any idiot push a petition these days. What’s next?

    BAN ALL CARICATURES!
    THEY SKEW NATURAL HUMAN FORM!
    PROTECT OUR POOR CHILDREN FROM THE CARTOONS!!!

  • Julia

    Sorry. I agree, children will see this and be confused, and we do need to take responsibility for what we produce. To Ridiculous–no one is banning Minnie. To FashionFootSoldier–Barney’s may not be specifically a children’s brand (or do you mean store), but it sells plenty of children’s clothes and Minnie is still a child’s cartoon and will be seen by children. These children will not understand “oh, this is an adult version of Minnie so ignore her” or even understand that it is an abstract. They will see a skinny tall mouse and believe that is how it should be–because they do understand advertising. Besides, fashion is geared more and more towards children (like Little Marc Jacobs, roll of my eyes) with the rise of child fashion icons like Suri Cruise and is becoming more child-drviven. Do we really need images like this?
    Let me mention as an adult female I find it a creepy version of Minnie in general.

  • beatrixgrace

    I do not support this petition. I feel strongly about supporting positive image in young girls, especially as someone who was bullied for weight “issues”. MINNIE MOUSE IS A CARTOON CHARACTER…AND ALWAYS WAS. Barneys is not a store for young girls. The campaign used Minnie Mouse and translated her into an image characteristic of fashion design illustrations. The campaign is not intended for an audience of young girls or adolescents. It brings youthful reminiscence to those who shop Barneys high end luxury designer apparel and accessories, a la Lanvin. Surely, Minnie Mouse as the Barneys season icon is incredibly distorted in proportion- Still, she was never realistic in terms of HUMAN proportion or imagery, and this image does not translate as realistic or desirable for a woman’s body figure.

  • Larry

    I think this it’s crazy. You should be able to advertise with any media you want to. I’m so sick of people trying to change everything because it “upsets” someone or someone doesn’t like it. It’s like how they are trying to take away Big Gulps at circle K and seven 11. Because fat a$$ people can’t watch their own weight. Punish everyone dice these fatties can’t control what they eat.

  • http://twitter.com/Scyllaya ❂ Éva ❂

    Right, because 8-10 year old skinny little girls landing in hospitals because of an eating disorder pressured on them by the media is not a problem. You’re right they’re just “fat a$$ people can’t watch their own weight”. Those little fatties… right? They should become sexier so that men like you like them.

    You obviously have no idea about reality dude. And you quite frankly disgust me on so many levels with that comment. I hope you never reproduce.

  • http://twitter.com/Scyllaya ❂ Éva ❂

    No healthy grown-up looks like that!! If they would have made her something that looks like more than a twig there would be no problem! And pre-teens do go to buy things even in that store. 12-14 year old girls.

    If they want an adult Minnie, make her an adult woman not into a stick.

  • http://countingthedaystofinancialfreedom.blogspot.com/ Deborah Howell

    Why slim Minnie, what is the point? Leave her alone. Just put flowers in her hair and ruffles in her dress if you like, make her fashionable as she is!

  • Elizabeth

    When Disney presented their slimmed down versions of Ursula and the Queen of Hearts from the Villains Designer Collection, I thought: “Who is next, Minnie?” I guess I spoke too soon! Regardless of what store is presenting them, these are children’s characters. The increase of anorexia and bulimia in young girls and boys is disturbing.

  • Alexa

    you must not have any young daughters. your capitalized point says it all: MINNIE MOUSE IS A CARTOON CHARACTER. No matter what the store’s intention, she appeals to young girls. Why choose cartoon characters that are watched only by a very young audience if the campaign is not intended for young or adolescent girls? What adult is inspired by Minnie Mouse, especially that creepy looking beanpole? I can’t see how any adult would find the new Minnie appealing . . . it’s a childhood cartoon character and that outfit is only fashionable on the Mickey Mouse Clubhouse. You are correct the image does not translate as realistic or desirable for a woman’s figure. She looks ridiculous. To an adult. But to a child, maybe not.

    Frankly, there are a LOT bigger issues out there. The view that it is just an advertising campaign and people are free to advertise as they desire is completely correct. But the truth is that the media does have a massive amount of power over youth and there is no accountability for how misleading ALL types of advertising are. From calling a food product “natural” and charging more for it, when there are no regulations on what that actually means, to turning Minnie Mouse into the opposite of a positive role model for girls, in an attempt to market a clothing store.

    I just think it is pretty unethical to include Minnie Mouse in our culture’s bizarre and unrealistic depiction of women. Might as well give her a cigarette too…

  • http://twitter.com/ignatzz Ignatz

    This is idiocy. The marketing wizards at Barneys must be the stupidest people on earth.

  • http://twitter.com/ignatzz Ignatz

    The fashion industry is intent on showing people that their clothes look good on a hanger.

    Too bad they’re supposed to be worn by human beings, instead.

  • http://twitter.com/XandraDust Alexis the Unicorn

    The real problem is the two extremes. If they made this “fashionable” Minnie a bit less of a stick, then it would be conceivable marketing. They’ve got the chubby, short Minnie we all love, then they’ve got this new age style, skinny couture one. They need to go to the middle of these two extremes they have. Make Fashion Minnie shorter, make her legs and torso thicker, and she would look fine. She doesn’t have to be nonexistent, but she shouldn’t be so slender it isn’t attractive. Honestly, if I saw a woman with that body walking down the street, I’d probably want to call the hospital. It’s fine to have her be skinny, some people have that body type, But this Minnie is so slender that it ruins the dress. When I’m shopping and I see that, it makes me less likely to shop there because I know that if a woman that slim doesn’t look good in that designer dress, no one will, for sure.

  • http://www.facebook.com/people/Steve-Rudzinski/503124258 Steve Rudzinski

    I think this design
    looks AWESOME. It’s obviously just an artistic style that is different
    from the original and not at all saying “Minnie is HOT this way.” If
    you take it that way, you are an idiot. I realize that by doing this
    I’m adding an extra signature, but there’s no way to comment on this
    stupid “cause” otherwise.

    It’s an artistic style, this artist probably draws this way and the
    mannequin is based on that. If you went to conventions and looked at
    the hundreds of artists you’d see dozens/hundreds of popular characters
    drawn in very stylistic ways, including the crazy slim AND countless
    other variations. You people need to relax.

  • http://www.facebook.com/people/Steve-Rudzinski/503124258 Steve Rudzinski

    I hate it when people use arguments like “You must not have a daughter.” What if she does? What if she says “Yes I have four daughters”? Will you then just say “oh well then nevermind my opinion is different from yours and could possibly be wrong, but it’s subjective”?

    Doubtful. So why assume she has no daughters?

  • http://www.facebook.com/people/Steve-Rudzinski/503124258 Steve Rudzinski

    But they aren’t saying anyone actually looks like that. And this isn’t “adult” Minnie. It’s a specific artist’s STYLE interpreting Minnie.

  • http://www.facebook.com/people/Steve-Rudzinski/503124258 Steve Rudzinski

    What is alternate artistic interpretations? What is that?

  • http://countingthedaystofinancialfreedom.blogspot.com/ Deborah Howell

    That’s a different spin on it; but again the alternate artistic interpretation changed Minnie not just her clothing or fashion!

  • Alexa

    Because generally people who have children understand the difference between the viewpoint and mental capacity of an adult versus that of a child. No child can understand that because the proportions are obviously unrealistic it is an artistic expression. However, children (girls AND boys) are very capable of interpreting meanings from their surroundings. And what lesson do they learn from being repeatedly exposed to the idea that women are valued by the size of their waist and the way that they dress?

  • Alexa

    Just to annoy you. . . Steve, do YOU have kids? You seem to fail to see this has nothing to do with bashing an artist’s interpretation. They are obviously a talented fashion illustrator.
    It has to do with where the interpretation will be shown and the unrealistic expectations girls in our country already have of themselves.

  • KH

    I don’t think they should take Minnie and do that, the skinny version looks more like a hooker than anything else. As far as having slim characters, I think this country could use a couple. Aren’t we fighting an obesity and overweight problem with youth? Maybe more young ladies need to look at themselves and exercise. It’s okay to be a little pudgy but now a days I can wear most children’s clothes because most children are severely overweight.

  • Amber

    Eating disorders are very serious about 50 people die a day from these deadly disorders. We loose brothers,sisters,mothers,fathers, we loose loved ones we loose good people and it’s not funny that there taking this as a joke. Our children are most effected by these models and media. We teach our children that there beautiful just the way they are and the media and Hollywood are showing our kids a sense of “perfect” and our children are influenced to have that when they find exactly who they want to look like they’ll strive towards that. We don’t want our children looking like the Minnie and Daisy (the models of them being anorexic looking). We need to keep our children and loved ones safe. The more people know about these eating disorders and the effects of them the more aware people will be to help stop the media and Hollywood from poisoning the minds of people everywhere.

  • Trixie

    lol this is just so…wrong. Minnie Mouse 2.0…really?!?!? SOOO not good for the young girls to watch, and think they should imitate her. Just…no. Minnie Mouse 2.0, get out ASAP!!!

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