Benneton’s ‘UnHate’ Ad Features People Fighting, Making Out

by Justin Fenner | 10:07 am, November 19th, 2011

There’s a pretty wide swath of human emotion between hate and lust, but we don’t think anyone told that to the people at The United Colors Of Benneton.

The clothing company, which has drawn fire recently for its controversial UnHate campaign ads featuring Photoshopped images of world leaders kissing each other, also made a commercial for the campaign. But in this commercial, you only see people doing two things: beating the crap out of each other or ripping each others clothes off.

OK — that’s an oversimplification of the artistic intent behind the commercial, but it’s really not that far off. In one frame you’re looking at little boys in a schoolyard brawl, then you’re looking at a gay couple in the throes of passion. Next second there’s a massive SWAT team facing down an angry mob, which cuts to a guy and a girl running through the woods, jumping into a lake and wrapping themselves around each other underwater. (Afterward, two Muslim women look around nervously before proceeding to get it on.)

We get what they’re trying to say — you can and should be able to love who you want to love, and the world shouldn’t be able to do anything about. In fact, this commercial screams, the world should just take a chill pill and focus more on its similarities than its differences and stop sending men with guns to solve disputes that could be settled with with peaceful debate. We see it, honestly we do. But the thing is, just because you can get along and work with someone doesn’t mean you should also want to make babies with them, or even get to second base.

Take a look at the commercial below, and tell us if you think it goes too far.

[via Queerty]

Benneton Commercials United Colors of Benetton

Rosalice

A little too much, I think. I know that we must respect one another and for that I think this video goes too far.
Anonymous

I didn’t find the video bad. The message to stop hating, and start caring for each other is clear. The world leaders kissing each other? The message to stop hating is lost and replaced with repulsion.
http://recklessentanglement.tumblr.com/ Cori

i love it.
Teddymac78

Too Far…. Way too far. The Muslim ladies was very racist
http://www.facebook.com/preethi15580 Preethi V Subramanian

Didn’t feel like it went too far, really. Rather, I felt it was trying too hard and ended up limp. Way short of what it should have been. Uninspiring
http://www.facebook.com/jespurp jessica elizalde

i didnt see that part as racist. it was amazing and its unfortunate the whole world does not let people be who they are and that we have to hide in fear of repercussion.

Benneton’s ‘UnHate’ Ad Features People Fighting, Making Out

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