A Pocket Guide to Menswear Bloggers
Canonical Examples: Sleevehead, English Cut, The London Lounge
These are the bloggers who — whether they ply the tailoring trade themselves or not — are concerned to the point of obsession with the cut and fit of men’s garments. Ever wondered why cuffs and pleats go together? Or how to spot a hand-finished buttonhole? Or how the inside of a men’s jacket is layered? These are the people for you.
Some of their writing can come across as boring or even flack-y (Thomas Mahon of English Cut, for example, rarely posts except to announce his stateside business trips), but there’s no better place to learn about exactly how high-end men’s garments are — and should be — manufactured.
Do not, however, under any circumstances get them started on the “true” meaning of the word “bespoke.”
Likes: Peaked lapels, 12-ounce nailhead worsted
Dislikes: Polyester, machine stitching, www.yoox.com/men
Canonical Examples: An Affordable Wardrobe, Young Man/Old Man, The Natural Aristocrat
Maybe whenever you head to a proper thrift establishment (not a curated vintage store, you coddled milksop), all you can find is mountains of mom jeans, double-knit blazers, and Saucony Jazzes. But that’s because you’re looking in the wrong places entirely. If only you knew the secrets of these bloggers, you’d be hauling home tweed hacking jackets, and hand-tailored linen suits, and…oh, I’m sorry — all you can find is Gap tees? How sad. How very sad for you.
Giuseppe, the part-time Boston wine merchant who writes An Affordable Wardrobe, is the godfather of this community, having helped establish many conventions of the genre — the triptych of chest-up/shins-down/full-body photos used by menswear bloggers to show off their outfits, their grousing against the decline of great American brands, and so on. But while their watchword is, ostensibly, value, the Hipster Thrifters are far closer to dandies than they might admit — Giuseppe once acquired an entire suit in black watch tartan, Young Man/Old Man has a thing for raw silk gingham, and the Natural Aristocrat (pictured) frequently dons ensembles that wouldn’t be out of place in a Rake shoot.
Ask them for advice, and they will give it. Ask them where their secret thrift shops are, and they will dissemble to no end.
Likes: Robert Bruce, Gimbels
Dislikes: The Andover Shop, Paul Stuart
Canonical Examples: The Impossible Cool, Robert Brown Style
While Trads and Flussites might subtly name-check JFK or Frank Sinatra in passing, or gently allude to their respective influences, New Boulevardiers announce their adherence to mid-century menswear with everything they write. They’re the closest thing menswear has to fanboys.
With both the Ivy-centric sartorial ideas of the trads and the focused historical obsession of the Americanskis, New Boulevardiers are obsessed with cultural icons such as Steve McQueen and Michael Caine, rather than the 30s/40s-heavy pantheon of the Flussites. Again, like the trads, they tend to view fashion as just a window into life, although their selection of heroes is sometimes questionable.
Likes: Menswear magazines you have never heard of that are only published in Former British Empire countries, Free Jazz Vinyls
Dislikes: Gene Dickinson, Jason Robards
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