Bethenny Frankel Selling “SkinnyGirl” Onesies For Babies
Of all the New York Housewives, Bethenny Frankel is undoubtedly our favorite. What, with her relative down-to-earthness, arguably adorable and doting husband, and actual career, she comes the closest to resembling someone who might be, you know, likeable in real life. But while we appreciate her brand marketing of “SkinnyGirl” margaritas and other myriad products, we just can’t get behind the SkinnyGirl onesies she’s selling online.
Frankel’s CafePress shop features a pink onesie with the words “Future SkinnyGirl” emblazoned across the front — a creation made by Frankel in honor of her daughter.
“Little girl clothes are so much fun, so this week I created a baby onesie for my daughter on CafePress. Skinnygirl is the name of my line of nutritious products and recipes, and I hope to raise Bryn to value a healthy lifestyle as I do. I have so much fun dressing her, and this outfit is extra special since it was designed with love by mommy.”
We don’t doubt how much Frankel loves her daughter and appreciate that she wants her to be healthy but we’re concerned with two things here. First, Frankel’s conflation of health and size; and second, that she doesn’t seem to see that though SkinnyGirl may be her brand, the words themselves have meaning outside of margaritas and low-fat foods and that meaning can have particularly negative effects on impressionable young girls, let alone a child who has been brought up with the mantra that skinny — as it relates to Frankel’s definition of health — is a noble and important life achievement.