The Fair Factor: Blondes Dominate May And April Covers
Earlier this month we reported on a study that said blondes make more money and marry richer men. Apparently the magazine industry also thinks blondes are better for circulation.
Is there a reason Cosmopolitan, Vogue, Glamour, InStyle, Marie Claire — yes, this list is still going — Vanity Fair, Lucky, UK Vogue, UK Cosmopolitan, and UK Harper’s Bazaar all opted for blondes?
Maybe the magazines wanted to bring in the spring with some straw-colored locks, inspiring lightness or California-chicness. Or maybe there was some Towhead Convention that pushed for April and May covers to bleed blonde.
It’s not like magazines are normally the epitome of diversity, but we’re used to at least seeing a little variety when it comes to hair color. (Which is a telling statement in and of itself.) With the exception of Fergie on the cover of Elle (yawn) and Catherine Zeta-Jones on the cover of Allure — which, by the way, was the Naked Issue: it could have sold itself — magazines have gone even whiter and even more fair than we’ve come to expect from an industry run by people who are largely white and largely fair.
Sally Singer recently argued that Vogue is a regular bastion of plus-sized models, the Associated Press tried to make the case that “older models were the new black”, and Nylon just broke its all-white cover streak with their April cover of Zoe Saldana. But the bottom line is that these are all exceptions to the rule.
And it looks like the rule just got a lot lighter.