Seeing Double: Bottega Does Last Season’s Lanvin
It must be unimaginably difficult to come up with new design concepts for collections, season after season. And now that Anna Wintour has told all the big guns she wants more resort, the pressure is building. How on earth are the creative teams of the luxury industry supposed to keep things interesting, original, and innovative?
Advertising is of the utmost importance in the fashion industry, both aesthetically and financially. The model, the photographer, the stylist, the clothing, the accessories, the hair and makeup — all of this and so much more goes into creating just a few shots that are ultimately circulated throughout millions magazine pages around the world.
One of our favorite campaigns from Spring 2010 came out of Lanvin. Steven Meisel‘s brilliant direction of model Jamie Bochert produced Matrix-action-esque photographs. “I thought maybe we need a bit of action,” Lavin’s designer Alber Elbaz said of the ads. Well, action they certainly did produce. The images displayed the movement and drama of Lanvin’s collection in a way that was modern yet sophisticated.
When we saw a preview of Bottega Veneta‘s Fall 2010 ad campaign, we thought they — and photographer Robert Longo — had taken a few too many cues from Meisel’s Lanvin shoot. While the ad is in black and white, the stance of the models is a bit too similar to Meisel’s action shots for our liking. In fact, if you look closely, both models on the left are in practically the exact same backwards leaning position.