Are These The Most Terrifying Bra Ads Ever?

by Verena von Pfetten | 4:39 pm, November 4th, 2011

Ideally, every woman should be wearing a bra that is as comfortable as it is appropriately sized. But did you know that your ill-fitting lingerie is actually terrifying those who have to look at you? The horror.

The Boobie Trap, a lingerie store in St. John, Newfoundland, is taking exactly that tack in the hopes of convincing women to shop with them. Modeled after horror movie posters, the ads portray the side effects of an ill-fitting bra in the same way one would an axe murderer’s bloody mug. “The Shelf” features a protruding profile of a women’s chest, backlit with fog and a leafless tree. “The Sagging” highlights a pair of breasts shot in night vision-esque colors, a la The Blair Witch Project.

RELATED VIDEO: Should Gisele’s ‘Sexist’ Lingerie Ads Be Banned?

They even come with accompanying video ads. Behold (or beware), The Quadraboob:

Jenny Smith, creative group head at Target Marketing Communications, the firm behind the ads, told trade publication Marketing, Advertising and PR in Canada that the ads are meant to connect with women.

[Bad bras] result in a number of very horrible and grotesque and frightening malfunctions, so the idea of the campaign was to draw attention to that fact … I think 85 or 90% of women actually wear the wrong bra size and they experience these malfunctions, and sometimes they don’t know they’re showing off these malfunctions.

Because that’s really what women need: one more terrifying reason to feel insecure about their breasts.

Take a look at the ads below. Do you think they’re funny? Or just plain frightening?

Enable JavaScript to check out our fancy slideshow.

[via HuffPost.]

The Boobie Trap The Quadraboob The Sagging The Shelf

http://mediamatters.org/ Leedog

In the beginning of the ad, I was waiting for Michael Meyers to show his face!!
Anonymous

Fact: All tits were made to fit somebodies hand somewhere!
http://www.facebook.com/TheStilettoBlog Victoria Knox

I’m a 36 DD and have never felt the least bit insecure about my breasts. One thing all women a C cup and larger should know is that when a bra fits and supports well, your torso magically lengthens and you look like you’ve lost 5 lbs. Most women choose a band size that’s too big (you know it’s too big b/c the band rides up your back) so the cups and straps cannot to their jobs. With good reason, the first thing Tim Gunn insists on when he is doing a style make-over is that the woman gets a properly sized bra.
Tweetdecktv

I have lingerie older than my last boyfriend. Is that a bad thing?
Jennyrox2

I think this is fantastic!!

Finally a clever approach about getting the proper bra fitting. There is no horror in it whatsoever. I, as the average woman ,certainly relate with this add campaign way more than Victoria’s Secret. VS objectifies the woman in the ads for the pleasure of men.

Bra’s are for women so the ads should be directed towards women.

Well done Boobie Trap!!
NewfieGuest

It’s St. John’s, Newfoundland. St. John is in New Brunswick…. just sayin…
Da62220

how old is your last boyfriend?
Sdajdfs

I think they’re funny – I mean, in the course of trying on bras, who hasn’t had at least one, or all, of these effects? I have.
Listermom

I love this! I’ve seen them all. As far as that goes I went to school with a girl whom everyone called “Four boobs” because she had the Quadraboob thing going on so bad.

Are These The Most Terrifying Bra Ads Ever?

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