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British Magazines Reporting Healthy Numbers

The magazine industry seems to always be desperately trying to convince everyone that print is doing just fine, though sometimes it seems like they’re smiling just a little bit too widely. But what do you know! British magazines have reported an almost across-the-board increase in circulation, with Vogue up .3 percent, Vanity Fair up .5 percent, and GQ up 4.8 percent.

On the other side of the pond, though, WWD reports that weekly fashion rag Grazia Australia is going under, and next week’s issue will be its last.

Maybe the floundering magazines should take a cue from Sports Illustrated and offer up a swimsuit issue?

[WWD]



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