Guess Which Fashion Brand Has The Most Facebook Followers?
We refer, of course, to Burberry, a company that has seen its fair share of ups and downs in its 156 years in business — and now has over 10 million Facebook followers. It’s a huge milestone when you consider that there’s only one apparel brand that’s more liked (it’s Victoria’s Secret, with just over 16 million fans, in case you were wondering). From producing the classic trench coat during World War II to being the calling card of naughty wannabe gangsters in London in the late 90s, Burberry has seen its fair share of play in the media. But this new height of social media influence really only means one thing: Burberry gets the Internet and how to build a following. (We’re pretty sure getting Rosie Huntington-Whiteley almost naked is a key part of that strategy.)
Anyway, Burberry creative director Christopher Bailey posted a special video tribute to all his followers yesterday. It’s a Facebook video which we can’t embed, but if you’re one of the brand’s followers and you haven’t seen it yet, you can watch it here. (Note: You can also totally watch it if you’re not one of the brand’s followers. Just an FYI.)