Step Right Up To Burberry’s Virtual Kissing Booth
Burberry is as much a shining beacon of digital innovation as it is a fashion house with a penchant for trench coats. At their most formidable they boast 15 million Facebook fans and make it rain on catwalks, and at their cutesiest they just want to give you a kiss.
Or, rather, let you give others a kiss. Burberry’s latest initiative is a virtual kissing booth that lets you pucker up to your phone (or computer, if you have Google Chrome) and send a lip-stamped letter to anyone in the digitally connected world. You can even personalize your kiss further by coloring it with one of five shades of Burberry lippy, which is a more fun and less gross way than trying on in-store testers.
The human element of the digital marketing campaign is clearly resonating with the brand’s fans. Their World of Kisses map shows letters flying to every corner of the globe. Those located around the southeastern United States and Burberry’s hometown of London appear most into the idea, or perhaps just the least concerned about being accused by coworkers of taking duck-faced selfies.
It’s not quite the same as getting a handwritten piece of snail mail, but in a world where no one waits, we’d choose a Burberry kiss over a Facebook poke any day. Go to kisses.burberry.com and start whittling away your Wednesday afternoon.