WATCH: Cartier Spent Two Years Making This Movie About A Panther
Sure, Cartier has made mere commercials in the past, but it’s never made a short film that takes its viewers on a trip around the world in under four minutes. That’s what the storied French jewelry brand is doing now with its first fancy foray into making movies with L’Odyssee de Cartier.
The movie, which centers around the iconic Cartier Panthere (the house has a penchant for making bracelets that look like little precious gem panthers and leopards circling the wearer’s wrist) traveling around the world in search of inspiration. It comes to life after the lights go down in Cartier’s Paris flagship store, and then takes an intricate CGI journey around the world, visiting Russian royals taking a horse-drawn carriage ride, then conversing with a dragon that becomes the Great Wall of China, and then encountering one of India’s famous roving palaces (on top of an elephant, naturally) before being flown back to France by Alberto Santos-Dumont, the aviation pioneer for whom the Cartier Santos wrist watch0 is named. (The only reference to America is a team of gigantic Cartier Love bracelets, which were designed stateside in 1969.)
Cartier representatives say the movie is the product of over two years of work, six months of which it spent on post production and special effects — and when your movie features things like a diamond encrusted animal menagerie coming to life, that’s sort of understandable. Whether or not Cartier will be making another short film any time soon remains to be seen, but we think they did pretty well for their first attempt. Take a look at it below, and check out a few screen shots from the movie under that.