Horrible E-Boutique Uses Dark Knight Shooting To Sell Dresses (UPDATED)

by Hilary George-Parkin | 2:44 pm, July 20th, 2012

Has someone been taking Twitter advice from Kenneth Cole lately?

Celebrity fashion-inspired shopping site CelebBoutique had the bright idea to tweet about the tragedy that occurred last night when a gunman opened fire in an Aurora, Colorado movie theater, killing at least twelve people and wounding dozens more. Problem is, they only used it to shill Kim Kardashian-inspired “#Aurora” dresses. REALLY?

While one would think this would be the kind of gaffe that would be taken down immediately, an hour and over a thousand outraged retweets later, the offending message is still up for all to see. We have reached out to the website for comment, and will update you if we hear anything more.

UPDATE: CelebBoutique has responded via Twitter.

See below for a timeline of the tweet and the outrage that rightly ensued: