PHOTOS: Chloë Moretz Is Aéropostale’s New Brand Ambassador
totally jealous of obsessed with cool teenagers, and Chloë Moretz definitely makes that list. This kid is a great actress and a regular on the fashion scene, and now she’s adding the title of Aéropostale brand ambassador to her already-impressive resume.
Her duties will include starring in ad campaigns, tweeting about the brand, putting looks together for the site, and making appearances at events Aéropostale sponsors, according to WWD. Senior VP of Marketing and E-Commerce Scott Birnbaum explained why Chloë was the perfect choice:
“We know she will connect with our customer. She’s extremely interested in fashion. She sits in the front row at all high-end fashion shows. She’ll judge contests for us and be the spokesperson for our Teens for Jeans campaign.”
Chloë has several other high-profile projects in the works, including the title role in MGM’s highly-anticipated remake of Carrie, making this great timing for her to breathe new life into the mall brand, whose net income fell last year. If we were in Aéropostale’s target market, there’s no one that would make us want to buy our clothes more than her!