Cindi Leive And Ying Chu On Changes To Glamour‘s Beauty Department
It’s not every day that a magazine’s editor-in-chief throws a huge party to celebrate a new hire, but that was the case last night at the trendy No. 8 club in New York City’s Meatpacking District, where Glamour‘s Cindi Leive held a bash for the mag’s new executive beauty director Ying Chu.
“Well, she’s kind of awesome; she deserves it,” Leive laughed. But technically, Chu doesn’t work at Glamour yet.
“I haven’t gotten my visa yet, so I’ve been trying to work remotely right now,” she told us in-between hugs from industry friends like Ted Gibson and Tinsley Mortimer. “I’m Canadian, so when you’re switching in-between jobs, you have to get a new one. I haven’t technically started yet.”
When Chu does start, which she hopes will be soon, she’ll have a lot on her plate. She only has a few months to put together her first issue for May, but first has to deal with the craziness that comes with New York Fashion Week. “I want to definitely have a much bigger presence backstage as well as at the shows,” she said. “Half of our team will be there, and fashion and beauty is so intertwined that I just want to have that message really come across to the readers as well.”
And how exactly will she do that? Leive braced herself before telling us Chu’s general job description in one breath:
“She’s planning a number of changes to our beauty coverage in the May issue. You’ll see new columns and ideas, and then she’ll move on past that with new themed issues. One really great thing about the position is that she’s going to be overseeing the beauty coverage and the DNA of Glamour beauty across all platforms. So in print, but also contributing online. We have this massive thriving website that has 5.5 million unique visitors a month, and then five million more on social media. So she’s going to be working on all of that, as well as app development, and really think about how to bring a unified perspective to all of it at once. I don’t know when she’s going to sleep, but she has pretty good access to concealer!”
If that sounds daunting, well, it’s because it really is. All that work in a short few months? Chu, however, is more excited than nervous:
“It’s a slightly different audience [than at Marie Claire]. I’m really excited to talk to this platform, and I’m just really excited to work with the team as great as this. I think Cindi’s a great leader, and I’m excited to execute her vision. I feel like the beauty pages at Glamour have always been really iconic, but I feel like there’s room for evolution and I want to make it more interactive.”
We’re pretty excited to see what Chu has in store for Glamour’s May issue, but in the meantime, check out snaps from the party below: