Disney Characters Go On A Diet For Barneys Holiday Campaign
Beloved Disney characters are getting a fashion makeover this holiday season with the help of Barneys. The two companies have teamed up on a three-dimensional short film featuring Disney characters as supermodels.
The video is part of Barneys’s campaign called “Electric Holiday”, an ode to Disney’s famous electrical parade, the light installations during the festive season, and the flashbulbs at runway shows. In the film set to the score of Michael Giacchino, and shows Minnie Mouse fantasizing about attending Paris Fashion Week (don’t we all?). She meets other Disney faves like Mickey Mouse, Goofy, Snow White, Cruella de Vil, and Daisy Duck all dressed in designer duds by Balenciaga, Lanvin, Balmain, and more. The film also features 23 industry insiders re-imagined as animated characters.
Of course, since we’re talking about Barneys here, the Disney characters had to be slimmed down to supermodel proportions, which we think is sad. Creative director Dennis Freedman explains:
“What is really important in the film is getting all of the details of how that world works. That was the real challenge and involved a whole education process. The animator and I sat next to each other and went over every detail of the clothes — how they’re made, what material, how they would move — to get them as accurate as we possibly could. When we got to the moment when all Disney characters walk on the runway, there was a discussion. The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don’t change. I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed. When you see Goofy, Minnie and Mickey, they are runway models.”
The retailer is also selling limited edition items like Vinylmation designed by Diane von Furstenberg and Paul Smith, as well as Mickey ears designed by Rag & Bone and L’Wren Scott. Twenty-five percent from sales of Electric Holiday will be donated to charity.
Several British designers are paying homage to Minnie with Disney collaborations, which makes her the new Miss Piggy — but at least the pig didn’t have to go on a diet. As much as we love the idea of Disney going high-fashion, we can’t get past the creepy and scarily thin versions of our favorite childhood characters.
See for yourselves below, and tell us what you think of Barneys’s holiday campaign: