Dr Pepper’s Latest Ad Campaign Is Stupid And Sexist

by Julia Rubin | 2:12 pm, October 10th, 2011

Another day, another sexist ad. What were you thinking, Dr Pepper?

As much as we love the hard-to-describe soda, we are not down with its Dr Pepper 10 ad campaign. (We also don’t like the inexplicable lack of period after “Dr”, but that’s a different story.) The beverage company’s newest variety is considered a mid-calorie version of the original, and is being marketed to men and only men. No, really, the tagline is “It’s not for women.”

The idea is that ladies can’t handle consuming 10 whole calories, which is why they are supposed to drink 0-calorie Diet Dr Pepper and guys are supposed to drink Dr Pepper 10. (By the way, I am a lady who enjoys 100-calorie regular Dr Pepper! How novel!) The ads and commercial for the drink are pretty darn offensive, but nothing is as bad as the Facebook portion of the campaign. You see, Dr Pepper has come up with 10 “man’ments” that include “thou shalt not untag unflatterings pics” and “thou shalt not share your horoscope”.

We feel like a broken record, but just to recap: reinforcing gender stereotypes is never okay. Doing so for the sake of advertising? Just gross.

Enable JavaScript to check out our fancy slideshow.

1.It's not for women.

2.It's still not for women.

3.The man'ments!

4.Sure.

5.No, really, sure.

And here’s the commercial:

[via BuzzFeed]

Dr Pepper Dr Pepper 10 Dr Pepper sexist ads

Valentine

I thinks it’s funny, and to be honest, it turn more men in ridiculous than women…
http://twitter.com/GlennBelverio GlennBelverio

After being on many international flights over the past few weeks where I was subjected to way too many inane chick flicks, I appreciate this cartoonish man’s potshot at romantic comedies. This is your idea of sexism? Someone has too much time on their hands.
http://twitter.com/GlennBelverio GlennBelverio

And clearly, the “anti-woman” message in the end frame is meant to be wildly ironic.
Anonymous

Wow, they’re so “bold” and “authentic” and edgy. Ok, if they’re telling me and 51% of the population to not buy it, I’ll be sure to remember that.

Full of artificial crap anyway.
Charles Rupert

Yeah–full–like some women
Charles Rupert

I can’t believe this is what some women consider sexist. If they said “It’s just for women” y’all would be whinning “It’s sexist–they think we’re FAT!” Incredible.
OMG CHICK FLICKS 4 LIFES

Yes, because NO WOMAN enjoys action movies. All women on the face of this earth enjoy ‘chick flicks’ and ‘rom coms’ only and nothing else.

Aliens? Hate it.
Super hero movies? Suck.
District 9? Absolutely horrible.
Dark Knight? An abomination

Mhy teeneh tineh womin brainz canot handl teh achion movehz end explosioons!!!

Seriously, this commercial is offensive to women and men. I want to find the guy who is so self-conscious about his masculinity that he needs an idiotic commercial to validate his choice to drink a diet soda.

I want to find him and punch him in the face.
Samantha

Its funny. And if it keeps guys abs chiseled like LL Cool J’s — Drink up guys. And go do some crunches while you’re at it.
Bikerk

I didn’t think “sexist”, just “stupid”.
Mythomagica

There is no . required after Dr, as it is only required where the last letter of the abbreviation is not the last letter of the word being abbreviated.

Also, Julia Rubin is an idiot.
Sindarkchild1

I thought right away that women are going to jump all over that commercial.. it was sexist and i kind of felt bad for women that fought so hard in the 80′s for women lib. for a commercial to try to put them back to the stone age.. bad play dr pepper. (SIN)
Aryn_sollars

Um … more like guys, who are full of SHIT
Aryn_sollars

I can’t believe this is what some men consider normal. What a male chauvinist you are!
Aryn_sollars

I am amazed that in 2012 some guy was able to get this circulated into the public media and get it televised. After women have fought so diligently and tediously for their rights to be respected and be treated equally as men, some piss hole male puts this onto television thinking no women would stand up for themselves and defend their rights? Shameful, really shameful dr pepper (tisk tisk)

Dr Pepper’s Latest Ad Campaign Is Stupid And Sexist

Most Popular Articles

Follow Us

Tips

Style Dish

Login

Style Sheets