Fashion’s it crowd isn’t one you’d expect to run into at Swim Club, but going to Swim Club isn’t normally code for drinking bloody Marys in a desert-chic Palm Springs oasis while resident DJs interrupt your poolside reading. The man behind Ace Hotel is now challenging himself to make something else appeal to the notoriously fickle fashion pack – a bland business hotel in Shoreditch, London.
This is the new site for the fifth Ace outpost. It’s set to open in September, so if you’re in Londontown for fashion week you might want to think about booking a room now – ever tried to secure a spot at the Palm Springs Ace closer than six months prior to Coachella? And this one’s bordered by a totes Derelicte stretch of ground, plus something called Gherkin Tower, investing the site with even more hipster cred.
If you need to witness high fashion debauchery take a vacation before then, below we’ve rounded up 12 other places where our favorite models, designers, editors and photographers stay when traipsing through different parts of the world. If there’s one thing cooler than Swim Club, it’s raiding the minibar of Coco Chanel’s former living room.