Do You Work Out? Then Check Out This New Fashion Kickstarter
Real talk: it can be difficult to find the perfect pair of jeans. Given how diverse women’s bodies are, unless they’re perfectly customized like these, your jeans might not fit you like a glove if you don’t have certain proportions.
And that’s why COCABANG has launched a Kickstarter. The project hopes to make jeans for a genre of woman that is often ignored in the fashion world: the muscular. Whether muscular by nature, or through a lot of working out, finding well-fitting jeans is almost impossible if you’re buff. Jeans that fit over muscular thighs tend to be too loose in the hip area, and are frequently uncomfortable and unflattering.
But COCABANG hopes to raise enough money to manufacture pants that will solve these problems. If they raise enough money, they will make high-quality jeans designed for women with larger glutes and thighs but smaller waists. The pants will be stretchy, comfortable, and still extremely stylish.
Check out the video to learn more, and remember that even if you don’t face this specific fashion conundrum, it’s always good to support a cause that seeks to promote body diversity in fashion.