The September issue is a big deal for any fashion mag, but French Vogue’s marks a new look for the Emmanuele Alt-helmed glossy. To celebrate, the editor wrangled a trifecta of present-day supers — Kate Moss, Lara Stone, and Daria Werbowy — to pose for the cover.
On each of the three individual covers, the supers wear the same black Dolce & Gabbana dress, and sport slicked back hair and red lips. The issue holds 420 pages of fashion heaven, of which 224 pages are ads, and there are more sections with Vogue‘s name in the title to capitalize on the brand. Emmanuelle Alt‘s editor letter is now called “Le point de vue de Vogue”, or “Vogue’s Viewpoint” in English, and the accessories spotlight has changed from “Zoom” to “C’est Vogue”, or “It’s Vogue”. New columns are also debuting in the September issue, like a two-page feature written by Garance Doré.
The changes were drummed up by the mag’s artistic director Germain Chauveau. Alt explains the change:
“All the other Vogues carry a country name. Vogue Paris is the only one to carry the name of a city. Everyone fantasizes about Paris. It’s the concept of the ‘Parisienne.’ The ‘Parisienne’ is a girl who makes people dream worldwide, rightly or wrongly, a girl who represents a particular style, a taste, an allure.”
The September issue won’t hit newsstands until August 23, but you can see the covers, and all the others that we could get our hands on, in the gallery below: