Glamour’s September Issue Crushes The Competition
Whether fat or thin, September issues always make headlines — and this year Glamour, characterized as one of Conde Nast‘s most reliable cash cows in a Media Decoder post by Jeremy Peters, is looking a little healthier for its September 2010 issue.
Glamour reported that its ad pages are up 57 percent for September. It’ll have 241 advertising pages this year compared with 153 for 2009. All told, the magazine will carry over 400 pages.
William J. Wackermann, the Conde Nast senior vice president who oversees Glamour, Brides, Details and W, said advertisers were drawn to the magazine because it recently started selling ad space for it’s iPad application. And if an advertiser wanted an iPad ad, it had to purchase a coordinating amount of print ad space.
“A year ago we were talking about the death of print,” he said. “Here’s an example of how digital and print can work together, and here are the results it’s producing: the biggest issue in 20 years.”
Which is all fine and well for Glamour — and congrats to Cindi Leive! But we have to wonder, how big (or small) will its big sister Vogue be this year?