Hermès Teaches Us New Ways To Use Our Silk Scarves

by Ruthie Friedlander | 2:18 pm, July 12th, 2010

We’re always excited to hear about new ways to tie our favorite silk scarves — especially when those silk scarves come in a square orange box with the name Hermès imprinted in the center.

Hermès sales employees are always happy to lend a hand in training a buyer exactly how to properly knot his or her scarf or tie. There’s the classic around the neck look, the headscarf, the belt, and of if you’re feeling a little scandalous, the scarf-as-shirt method.

For their Fall 2010 ad campaign, Hermès decided to teach us some new ways to wear — or rather, to use — our scarves. With the help of Constance Jablonski and Jonas Mason, we now know we can use scarves and ties as Zorro-esque capes, masks, and as escape/entrance methods.