PHOTOS: Issey Miyake Designed An Evian Water Bottle

by Julia Rubin | 6:01 pm, September 21st, 2010

Evian has long been associated with the fashion industry (and this relationship was perhaps canonized in that most essential of fashion texts: Zoolander). Even though Fiji was the official water of New York Fashion Week, Evian definitely knows its audience. Case in point: they’ve been teaming up with designers to produce limited-edition bottles for the past couple of years.

Their first collaboration was with Christian Lacroix, who designed two special bottles: a pret-a-porter bottle and an uber-exclusive haute couture one. Jean Paul Gaultier followed suit, also designing pret-a-porter and haute couture bottles. Paul Smith was next, and now Issey Miyake is debuting his own flower-emblazoned bottle. They sell for $7.99 a bottle and $49.99 for a case of 12, and are available online and in Issey Miyake boutiques.

Which limited edition Evian bottle is your favorite? Check out our slideshow below to decide!