Donna Karan Hires Teenage Karlie Kloss For Fall Campaign

by Ruthie Friedlander | 9:07 am, June 23rd, 2010

Just on the brink of her 18th birthday, Karlie Kloss shot Donna Karan‘s fall 2010 ad campaign. But considering the consumer and how the brand is normally marketed, we can’t help but find it a little strange that Donna Karan would use a 17-year-old model to showcase her line.

See by Chloé ads, Teen Vogue covers — these seems to be more Karlie’s speed. Donna Karan’s collection typically skews older, so why hire a model that is so distanced from your target audience? Wouldn’t someone like Carmen Kass or Helena Christensen have made more sense? Someone with a more mature look?

They say age is just a number, and particularly when it comes to fashion, we tend to agree. Despite her age, Karlie had no problem looking completely at home in the spring 2010 ad campaigns for both Hermes and Christian Dior. But if you ask us, those brands make a lot more sense for Kloss’ face than Donna Karan.

All that said, we think Karlie looks stunning. These three ads highlight her incredibly contoured body, porcelain skin, and doll-like face. And we’re always excited to see a model that once was solely devoted to teen magazines and Marc by March Jacobs runway shows progress. But regardless of how beautiful she looks, we still are left scratching our heads and wondering, why Karlie? That white ruffle shirt and dramatic black fur caplet were made for a more seasoned woman.