Kate Middleton’s Dress Didn’t Revolutionize The Bridal Business After All
Remember that gorgeous, full-sleeved, lacy wedding dress Kate Middleton wore to her wedding back in April? You know, the one that everyone thought was going to CHANGE EVERYTHING in the bridal industry and raised millions of dollars for charity? Turns out it really didn’t have that much of an impact.
How do we know this? This week is Bridal Fashion Week, the wedding industry’s twice-yearly answer to, well, regular Fashion Week. And while there were a lot of very expensive, lacy white dresses on display, there weren’t too many of them that were direct copies of Kate’s Alexander McQueen creation. The Wall Street Journal reports that Kate’s dress wasn’t the beginning of a revolution — it was merely the product of one.
Designer Gregory Nato, who collaborates with his brother Stephen on the Fancy New York bridal collection … played down any Kate Middleton influences. “That dress silhouette already existed,” Mr. Nato said. “Other designers copied that and had it on the runway right away, but what we noticed though, is that nobody bought it.”
Ouch. Well, the future queen of England shouldn’t feel too badly about the fact that no one is buying her dress, considering she doesn’t want to be labeled a fashion icon. What women are wearing instead are dresses that eschew the princess look for something more modern — Nato says he’s doing a good business with tea-length dresses. But if Kate’s dress is a reflection of a growing want for grandeur and simplicity on your wedding day, we’d be willing to bet it won’t be long before he and other bridal designers start making sleeves and full gowns en masse again.