In Which Kenneth Cole Tries To Capitalize On Chaos In Cairo
Apparently Kenneth Cole knows there’s nothing like a violent political revolution to boost sales! Which is the only way to explain why he chose to link the crisis in Egypt on his brand’s new spring collection.
Earlier this morning, the designer tweeted:
Followed about an hour and a half later by:
Which is to say: he must have realized pretty quickly how controversial his initial tweet would be. While we obviously find the joke — or whatever Mr. Cole wants to call it — in incredibly poor taste, we’re stunned that it came from the man whose own brand is dedicated to social activism and awearness — his word, not ours. And in case you thought maybe the tweet came from some disgruntled underling, take a look at his bio, which reads: “Thoughts that end in -KC are from me personally; others are behind the seams insights from my inspiring associates.”
UPDATE: Some enterprising individual has already set up the parody Twitter account KennethColePR. Some sample quips:
People of Haiti, fall into our store for earth-shattering savings! #KennethColeTweets
Our new looks are dropping faster than the World Trade Center #KennethColeTweets
…and you get the gist.
H/t to Jon Bershad.