Marc Fisher CEO Plays Dumb, Gets Pissed In Gucci/Guess Lawsuit
A refresher: the Italian house is suing the mall brand for allegedly copying several design elements and selling $221 million worth of Gucci-esque products, specifically a pair of sneakers that Guess’s footwear licensee Marc Fisher Footwear produced.
WWD reports that Marc Fisher was questioned by Gucci’s lawyers for 90 minutes, and that most of the time was spent discussing the shading on the shoe’s “G” logo. Fisher repeatedly said that he never noticed the detail, which is dubious considering his company is responsible for producing all of Guess’s footwear.
Lawyers pulled out e-mails which clearly indicate that Marc Fisher design executive Kathy Ringwood sent Gucci’s fabric samples to Guess’s fabric supplier. But Fisher simply brushed it off:
“I know they were sending swatches from many different brands to get the right jacquard look…I think they were just working on the colors.”
He’s kidding, right? He went on to doubt his exec’s intentions to copy Gucci’s shading, to which Gucci’s lawyer pissed him off and this happened:
“It just magically appeared?” [Gucci lawyer] Ederer smirked, as Fisher shook his head. “You never asked her in three years of this litigation?”
“No,” Fisher replied.
Ederer referenced other e-mails between Guess employees, including its licensing department and buyers, and Marc Fisher sales and product-development executives, in which both sides referred to Gucci product for inspiration for Guess merchandise.
The Gucci lawyer returned to the question of the shaded pattern, this time making the case that based on the popularity of the Melrose shoe, Guess incorporated the shaded pattern into all of its men’s accessories.
“I don’t understand why we’re spending 45 minutes discussing shading,” an irritated Fisher said.
On a happier note, the trial is scheduled to end this week.