PHOTOS: Seeing Stripes At The Launch Of Missoni x Target

by Verena von Pfetten | 11:56 am, September 8th, 2011

Last night, the long-awaited Missoni collection for Target made its glorious debut in New York City. Style stars like Elizabeth Olsen, Rachel Zoe, and Doutzen Kroes all turned out to shop the line — and for some unexplained reason, almost all of them turned out in a myriad of rainbow-colored, zig-zag stripes.

Elizabeth Olsen and Alessandra wore our favorite looks of the night: Olsen because hers was just so darn cool and Ambrosio because hers was just so darn pretty. As for the actual shopping, it was apparently a madhouse.

Here’s what Racked had to say about the selection:

For starters, it was hard to get a good look at all of the merchandise, since most of it was in the hands of Missoni-hungry editors. For what we did touch, we’ll say this: It definitely looks like Missoni, but if feels a little like Target, as in, you can tell it shouldn’t be priced at over $1,000. That being said, the clothes seemed pretty good. Some pieces appeared to be doing better than others, like the poncho-style sweaters and the pajama-like short shorts. On the other hand, things like a mustard coat and a pink turtleneck were kind of just sitting there, but maybe people only wanted to buy things that were blatantly zig-zag.

You can check out more product pics at Racked and peruse the red carpet below. Who do you think was best dressed?