Muslim Mag Highlights ‘Conservative Chic’, Is More Popular Than Vogue

by Jada Wong | 4:25 pm, November 2nd, 2012

Flip through any women’s fashion magazine today, and you’ll be sure to find plenty of sultry gazes and no shortage of what some might call gratuitous nudity. But relatively new Muslim fashion glossy Ala is breaking the mold with a “conservative chic” approach, and has found extreme success in Turkey.

Ala debuted in June 2011 and editor, Ebru Yayindag, explains that, contrary to the (ostensible) ethos of every other fashion-focused magazine in the world, the clothes featured are not supposed to make a woman look attractive. Instead, per Muslim tradition, women are photographed with their bodies covered (with the exception of the hands, feet, and face). In a short segment with the BBC, reporter Rajan Datar delves into the mag’s pages to find out why it’s “outsold all other rivals from Vogue to Marie Claire and Elle“.

Check it out over here.

[BBC]

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