Naomi May Sue Cadbury For Using Her Name In ‘Racist’ Ad

by Verena von Pfetten | 11:58 am, May 31st, 2011

One would think most people know by now not to mess with Naomi Campbell, but apparently that logic doesn’t apply to the advertising and marketing execs over at Cadbury. The supermodel is suing mad over a new ad for the candy company’s “Bliss” chocolate bar, which features the tagline, “Move over Naomi, there’s a new diva in town.”

Campbell said Saturday that she is looking at “every option available” which is press speak for “suing them.” She also told The Independent: “I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”

The model’s mother also weighed in, saying, “I’m deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury.”

A spokesperson for Cadbury released a statement insisting that the ad campaign was meant as “a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss,” but also noted that the ad in question was “no longer in circulation.”

Take a look at the ad below and tell us what you think:

[NYDN, The Independent via CopyRanter.]

cadbury cadbury naomi ad Naomi Campbell Naomi Campbell Cadbury

Anonymous

It could be “cute”, if she created it…but I think it is in poor taste. They’re also calling her a dreamy chocolate truffle…I might take that as a compliment..Getting on in age, as a model, isnt easy–I’d really dig that!! haha .Cher once said that she didn’t care what they said about her, as long as they talk about her….she just wants (and who blames her) some of the action, $ !! Good luck, Naomi…but do it with class..you’re grown now…haha peace
PZ

Black people once again using the race card! Seriously, get over yourselves.
Joy96

When someone thinks of Naomi, the first words that come to mind do not usually refer to race. She should just be glad the tagline didnt read Move over Naomi there’s a new bitch in town.
http://www.facebook.com/detroitbeauty68 Elizabeth Watts

Are you assuming she speaks for all black people? I didn’t get that memo. You sound more racist than the ad, which did not offend me. It referred to Naomi and it’s up to her to decide whether she is offended.
Al Eurovision

this is RIDICULOS! NAOMI IS A BEING TO REFERED TO AS HER PERSONA AND DOSNT MATTER IF SHE IS BALCK OR WHITE! WHAT IF IT SAID MOVE OVER GIZELLE? i think NAOMI IS ACTING IN POOR TASTE! BUT AS A TRUE DIVA ALWAYS ENTANGLED IN A SCADALE !
http://twitter.com/littlesebastien Sebastien

That bitch accepted BLOOD DIAMONDS from a Liberian dictator who massacres his people… and then has the nerve to play a hurt black woman over a candy bar? She’s a disgusting person. Her mother needs to shut the hell up too….should the slaves of the diamond mines “just take it” while her daughter runs around doing whatever she wants because she’s pretty and a self entitled monster? Not the 1950′s indeed.
Luxe Edition

OMFG seriously?
How often do you hear a black woman refer to herself as “chocolate”, guarantee Naomi has done it!

Naomi May Sue Cadbury For Using Her Name In ‘Racist’ Ad

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