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Norma Kamali Tells Models To Go On A Liquid Diet

Fact: women are all but force-fed the thin ideal since birth. Fact: most models are thin. Fact: liquid diets should not be used without a doctor’s guidance. So then why is designer Norma Kamali extolling their virtues?

In a disturbing column for the Huffington Post, Kamali gives “tips for models to be thin and gorgeous for the go-sees ahead.” Each one of these “tips” is more troubling than the next, starting with the 3-5 day juice fast she recommends.

Your energy will be high and you will have glowing eyes, clear skin, a flat stomach, no matter the time of the month, and a smile on your face.

Um, no. Five days of nothing but juice will probably leave you tired, dizzy and very, very hungry. And that whole clear skin thing? Juice fasts can actually cause you to break out. And that smile bit? Come ON.

After your fast is over, continue the juices, soups, and smoothies. You can add nuts and salads when you feel you are ready to add more to your diet.

So after a few days of juice, Kamali thinks you should continue this liquid diet? Uncool. And unhealthy. Post-show time, she suggests “thinking about” adding poached salmon and steamed veggies… but also starting an exercise regimen “so the added foods you are eating will be burned off.” Right.

Now that you’re trimmed-down you will be who you are all the time. Your gorgeous skin, hair, and toned, slim body will be better and better everyday. All of this will be no effort to maintain because now this is who you are.

Emphasis ours. You can’t be you unless you’re thin? Kamali’s offensiveness knows no bounds, apparently. This is exactly the kind of statement that perpetuates horribly distorted body image perception. Even if you’re not a model trying to score a big contract, you too can follow this crazy regimen! Kamali claims to. So… at least she practices what she preaches?



  • nkamali

    I read your blog and I thought I really didn’t get my point across. I believe juice cleanses are good for almost everyone, and I wrote “supervised.” A three-day cleanse gets you on track for the proper nutrition especially to make the change from processed food to unprocessed.
    The point I was making is that girls that model think about their thinness and don’t think about what is healthy. I believe a thin, lean body can be healthy.
    I want so much for all Americans to rethink the type of food they eat to maintain a healthy body mass. If you start clean and reboot, you get the best results. Then slowly bringing unprocessed foods like I suggested into your diet while maintaining the best foods program is a very helpful suggestion.
    Ultimately if you read my blog again, you might see we are exactly on the same page. My goal was not to criticize the industry, but I am offering solutions that are healthy and work and are supervised.
    I am holding a wellness event at MOMA on September 30, with experts in wellness, offering great solutions for all of us who are trying to stay healthy on a toxic planet, where fast food technology has taken over. We also have a calendar of Wellness Wednesday events weekly starting in the Wellness Café at 11 West 56 Wtreet. If you are in NYC, I hope you will join us. I look forward to meeting you and sharing our thoughts about the fitness, health, and beauty of everyone especially children, not just models.
    -Norma Kamali

  • MarilynC

    c’mon, Ms. Kamali. This is just a ruse to get people to attend your wellness event. What’s the cost?

  • guest

    I know I’m soo late to the article but Marilyn C – I’d suggest you take a hard look in the mirror at YOURSELF and then check out Ms Kamali – ageless, vibrant, beautiful. She clearly practices what she preaches. She is recommending an unprocessed diet filled with fruits/veggies/nuts (raw food) with fish, olive oil etc. – basically the healthiest diet around. Also keep in mind compared to what models are currently doing to stay thin anything would be a benefit and if it can improve one’s health all the better. And I’d take a stab in the dark and guess that Julia Rubin has NEVER attempted a juice fast in her life or she would know the vibrancy one receives after just a few days.

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