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PHOTOS: Numéro Puts A White Model In Blackface…Again

The fashion industry is by no means all bad, but it does have its moments of being incredibly tone-deaf and out-of-touch, and the latest comes inside the pages of Numéro‘s March issue, which features an “African Queen” editorial. But instead of, you know, hiring a black model, the magazine painted a white model in blackface.

Sixteen-year-old Ondria Hardin, who was involved in Vogue‘s underage model scandal, sports a deep, deep tan in the spread, along with printed ensembles that are obviously styled to portray a colonial-era “African Queen”. It’s weird to think that no one involved with the shoot thought to step back and wonder if putting a white model in blackface would be offensive — because it is, has been, and always will be.

Jezebel points out that Ford Models, the agency that reps Hardin, also has a handful of black models on its roster — all of whom could have fit the spread’s theme better than the North Carolinia teen. We guess we really shouldn’t be too surprised at this spread. After all, the mag toed the line two years ago with a questionable Constance Jablonski shoot.

Take a look at some images from the spread below, and tell us what you think:


[via Jezebel]



  • http://www.delectablychic.com CynthiaC.M.

    Interesting note: The photographer’s name is Sebastian KIM. He’s probably of Korean descent.

  • Plio

    So what? Who cares? And I want real Japanese to make my sushi, yet it’s all Chinese! And when I get Italian food it’s Mexicans who make it. It’s not like they are mocking or making fun of anyone, they can take ANY model they want and paint her in ANY color.

  • Anonymous

    plio you are truly a moron and not worth the air you breathe if you can’t figure out why this would be offensive

  • Plio

    So what? Who cares? When I hire a model I can paint her any color I want, that’s why she is a model and that’s why she gets paid. If she didn’t want the job she didn’t have to take it. @spottedgiraffe:disqus no one cares what you think because you are a nobody with no voice or face.

  • orion

    Because you don’t have to be a particular ethnicity to make food. Does being Italian bar you from eating and cooking Thai food? No. However, painting your skin to look like another ethnicity has a longstanding history of racial and social implications especially since it has been used for a long time to mock that particular race. The other problem with this case is that there are a ton of jobs that white models have and there was poor judgment used when they could have used a model of actually african descent for this shoot since they’re already underrepresented in this industry. Also if you are accusing of not caring about what @spottedgiraffe:disqus is saying then why are you bothering to post a comment either.

  • Plio

    For my next shoot I will hire a black model and paint her face white. Would that be offensive to white people? I don’t think anyone will complain, but OH NO we made a white girl darker HOW OFFENSIVE!!! HOW DARE WE! Get a life and stop complaining!

  • Tricias-List PRPage

    You don’t … and never will … get the point of this article.And for that,I feel for you. Enough said.Your remarks after this post will not be addressed by me.

  • http://twitter.com/flawlessmagazin Flawless Magazine

    hopefully their would be more diversity and every designers would embrace diversity.

  • RosettaS

    Has anyone even noticed that one of the shots is a nearly EXACT cope of Guy Boudrin? The only thing different is the leg direction…seriously??? That AND borderline blackface?

  • RosettaS

    Sorry, Guy BOURDIN, slight slip fo the keys!

  • Chael

    As orion explained, this painting her black has a long tradition of mocking. And therefore is completely unacceptable!!!

  • Thegreatbungholio

    Blackface is offensive, in AMERICAN history!!! This is in the Netherlands… Funny I’m not a hack blogger and I managed to figure out that cultural norms and taboos in America are not the same in other countries.

  • Anonymous

    I dont think this is offensive, I think it is the “industry” trying to enforce a “rule” based on what has been seen as offensive in the past. And perhaps they were trying to be “edgy” with it… Or use it as a reference to some other time. Its a piece on a different time, and I see the use of “blackface” here as an aknowledgement of the fact that while we look back in the past for fashion inspiration, to remember that where we are taking those inspirations from had their shortcomings… In other words, we might look back to the era of colonialism in Africa and take note of their outfits for some influence on the modern, but that same time period held institutional racism as status quo… In other words in that era people were looking at these “strange” cultures as perhaps beautiful, but an African model would have been out of the question according to the social “rules” of the time… Sometimes shoots like this boarder on genius and offensive, and you will have people on either side of that fence viewing it. At any rate it has spawned a conversation on the matter which I think is a good thing.

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