Why Is The NYT Suing A T-Shirt Company?
We’ve never really thought of the New York Times as a bully. Stubborn and crotchety, definitely. But seems a run of Jean-Luc Godard-inspired tees have the old Grey Lady doing more than just shaking her cane and yelling at the kids to get off her yard. According to the New York Post, the paper has threatened a DUMBO screen printing business, claiming they’ve illegally appropriated the trademarked New York Herald Tribute logo.
“We hereby demand that you immediately stop manufacturing and selling articles of clothing bearing the logo,” Times lawyer Deborah Beshaw wrote in a letter. You know, the logo appropriated for wear by Jean Seaburg in Godard’s classic flick Breathless and recently re-appropriated by Rodarte to celebrate the film’s anniversary.
No word on whether the Times has written a similar threatening notes to Barney’s New York, where the Mulleavy sisters‘ take is on sale, or for that matter to Urban Outfitters which has been shilling a scooped tee bolding bearing the rag’s current logo. For our part, we think they take what they can get. After all press is good press, no?
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