PHOTOS: Oscar De La Renta Debuting Diffusion Collection
Oscar De La Renta and online outlet retailer, The Outnet, have teamed up on a 24-piece collection set to launch on February 26.
While collaborations are a dime a dozen these days, the Oscar de la Renta for The Outnet collection marks the first time that a designer has created a line just for the retailer, which normally sells surplus in limited sizes. De la Renta used fabrics and patterns from his previous seasons to create the collection, and the pieces are made in the same factory as his eponymous line.
The collection includes dresses, skirts, tops, and shorts, and will be priced between $325 and $1,295, with most dresses under $1,000. They’re not cheap, but considering that a regular de la Renta dress starts at four-figures, the pieces from the collaboration are quite a steal. De La Renta’s CEO Alex Bolen explained to WWD:
“We have things around here that are underutilized — [such as] 40 years of patterns, fabrics and artwork that a lot of people spent time on. We thought, perhaps we can put something together in a way that is new, that doesn’t require as much development time and in an exclusive way.”
Socialite Olivia Palermo has been tapped to front the collection, and will appear in all ads and videos. Bolen said:
“It’s all about reinterpreting classic styles, so we wanted someone polished who represented the Oscar brand but that also was someone that Oscar doesn’t typically use.”
Check out some looks from the collection below, and tell us if you’d buy from the line: