Pantone Unveils 2012 Color Of The Year!
The “spirited reddish orange” is a departure from last year’s Honeysuckle pink. Explains Leatrice Eiseman, executive director of the Pantone Color Institute/lady with the coolest job of all time:
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
Pantone notes the use of the color by Tommy Hilfiger, Elie Tahari, Cynthia Steffe, and others. The company also believes it will be an important cosmetics color in the upcoming year, and has even teamed up with Sephora for a Color of the Year collection based on the shade.
And in celebration, please do listen to our favorite tangerine-related song: