What happens when Tommy Hilfiger celebrates his new collection with a party at the cross-continent bus tour and pop-up shop that is the Surf Shack in Los Angeles? Embarrassingly hot celebs come out looking as though they just walked off Tommy’s latest campaign, hopped off a sailboat in Nantucket, or both. That’s the point, right?
This beach extravaganza saw the faces of hot-mongers like James Marsden and Peter Facinelli, Kimberly and James Van Der Beek (all four in Tommy Hilfiger, of course), Natasha Khan, Leven Rambin, and more.
The occasion? Tommy partnered with COCOCOZY and Kelly Cole to design limited-edition product to complement the Surf Shack collection, inspired by American surf culture.
There was a performance by badbad, a band made up of Chelsea Tyler (that would be Steven Tyler‘s daughter) and Jon Foster. But mostly, the party was made up of hot people looking hot in Tommy Hilfiger.