Balmain To Launch Lower-Priced Line, Pierre Balmain, In September

by Julia Rubin | 3:49 pm, May 23rd, 2011

Diffusion lines are awesome things, as they allow consumers to buy designer duds at cheap-o prices. We love both designer duds and cheap-o prices! So, we were especially excited to hear that Balmain is launching such a line! Sort of!

From what we gather, calling it a “diffusion” line is a bit of a misnomer. Under new creative director (and total hottie) Olivier Rousteing, Balmain will debut a lower-priced line called Pierre Balmain. (Yes, it’s named after the house’s founder.) We’ll get to see the spring 2012 goods in September, and there will be both men’s and women’s collections. A spokesperson calls the line “young”.

This sounds more like a Marc by Marc Jacobs or See by Chloé situation than a Rodarte for Target one. Still! Balmain for less! Woo! Kanye‘s probably all about it.

[Daily Telegraph]

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