Salma Hayek’s CVS Beauty Line Is Like Nothing On The Market

by Justin Fenner | 1:15 pm, May 6th, 2011

When we heard Salma Hayek was debuting a line of beauty products, called Nuance, we got pretty excited, because we love beauty products and we love Salma Hayek. When we heard it was going to be sold exclusively at CVS, we got even more excited because we LOVE affordable stuff. But it was when we heard that Hayek isn’t just the face of this brand, but actually worked on it as though she’d been a trained dermatologist, that we nearly lost our minds.

“I took three years off my [acting] career to work on this,” she said in an exclusive interview with WWD. “This is not something that required 14 hours. Nooo, baby. This has been a full-time job.”

Hayek, who’s grandmother was a chemist who studied at the Vichy Labs in Paris, has been using family formulas that have never been seen on the mass market before. She’s been trying to get into the beauty game for a while, and she finally partnered with CVS so that a wider range of people could afford her products. We find that refreshing, and we like that Hayek kept it real when she set about creating the collection.

“When you deal with prestige suppliers there are only a couple that make the products for everyone. You are offered the cream that they didn’t already offer to Estée Lauder and [L’Oréal]. [For Nuance] I am dealing with many, many labs and suppliers who are hungry for the business and who didn’t mind some crazy Mexican coming to them over and over and over again asking them to change something.”

And we’re glad she did! The products will be in CVS stores in August, and cost between $8 and $20. Count us in.

Salma Hayek Launches Nuance Beauty Line [WWD]

Nuance Salma Hayek Salma Hayek

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