Scott Schuman Has Changed His Mind About Tavi Gevinson
We were appalled when we read a particularly jerky interview with Scott Schuman last week, but it looks like the blogger has changed his mind on both Tavi Gevinson and The Sartorialist‘s business model.
Despite the fact that said jerky interview was published on The Talks last Wednesday, it was apparently conducted a year and a half ago. Today Schuman spoke with Business of Fashion‘s Imran Amed, and (kind of) cleared the air. As far as Tavi is concerned, he had this to say:
“I’ve kind of changed my mind [about that]. With everybody, our relationships have really evolved. As I got to know Bryanboy and Tavi more, I’ve come to respect their seriousness of it. It’s a struggle to try and build [something] and still maintain who you are.”
It doesn’t dismiss the really wack things he said back in 2009, though the timing does give the interview a bit more context. We were also totally annoyed by his ad sales-related bragging, but it turns out he was wrong about that, too!
“American Apparel and Net-a-Porter came from Style.com and they were just buying a month [of ads] for a flat amount of money. But I didn’t think that was right and I knew that’s not how we were going to grow. We were going to have to talk the talk like everybody else. We couldn’t just say ‘Oh, we’re just a little blog.’ If we’re going to make a business here, we’ve got to talk their language.”
For the record, The Sartorialist got a rather astounding 13 million pageviews last month. BOF estimates that “at his current traffic levels, even with a $20 CPM and only 50 percent of total inventory sold, Schuman could theoretically earn over $100,000 per month on advertising alone”. Yeah, he could make over a million dollars a year just from selling ads on his blog.