September Issues: The Ads Are Rolling In
In a bit of media news brimming with money and temporary economic happiness, most fashion magazines have reported that their ad sales for the September issues have outstripped the dismal numbers from 2009.
In terms of page count, no book has Vogue beat. The grandmother of all fashion magazines will have 532 ad pages this year, a growth of 24 percent. We wrote yesterday that its little sister Glamour‘s page count grew by a whopping 57 percent to 241 pages. W is also up by a healthy 31 percent.
InStyle, the only big fashion magazine to have a sales gain in 2009, continued its growth this year — Ariel Foxman‘s September book will have 403 ad pages, which constitutes a growth of 16 percent.
Jeremy Peters of The New York Times‘s Media Decoder blog reports that Hearst glossies Harper’s Bazaar and Marie Claire both posted double digit gains, with Bazaar taking in a 12 percent increase, and Marie Claire with 11 percent more ads than last year.
But, there were a few magazines whose ads slid — Peters wrote that Cosmopolitan lost half a page, and that Details dropped 23 percent to just 122 ad pages.
We’ll have to wait and see what our other favorite books look like, but on the whole we’re glad to see that things are looking up.
[via Media Decoder]