South African Designers Make World Cup-Inspired Clothes
Shakira is awesome. Proceeds from the t-shirts featured on her and on various studly soccer players in the music video for her new single Waka Waka (This Time For Africa) will be donated to schools in South Africa — which, if you haven’t been reading SportsGrid, is the home of the World Cup.
We love it when fashion can make a social impact, so we applaud Shakira’s efforts here. But StyleList reports that South African fashion designers want a piece of the style pie, too.
Instead of accepting that South Africa is merely the stage for the international soccer tournament, a group of fashion designers led by Lucilla Booyzen, the founder and director of SA Fashion Week, have created the kind of clothing they think soccer fans should wear.
“Soccer is very T-shirt oriented and I’m very surprised that FIFA have never taken it to another level and involved designers in the host countries to see what they can come up with,” Booyzen told StyleList. “Especially when they go to a country that is not a First World country, there should be more sensitivity around job creation.”
Six designers have created a capsule collection for men and women. Our favorite is a green-and-yellow dress priced at R3,500 (about $450) modeled by South African actress Gerry Rantseli-Elsdon at left.
All of the proceeds from the clothes will go right back into the South African economy. We can think of no more deserving a cause than that. The clothes can be ordered here.