1. Mediaite
  2. Gossip Cop
  3. Geekosystem
  4. Styleite
  5. SportsGrid
  6. The Mary Sue
  7. The Jane Dough
  8. The Braiser

Summer’s Eve Would Like You To Meet Your Racially Stereotyped Vagina

by Verena von Pfetten | 2:08 pm, July 19th, 2011


Just when we thought Summer’s Eve ads couldn’t get any worse, they got racist. Because not all vaginas are created equal, Summer’s Eve has released three separate campaign videos with which to shame your ladyparts, depending, of course, on whether you’re Black, Caucasian, or Latina.

Once again, we have to ask: who conceived these? And who approved them? And, most importantly, is the racism meant to distract from the serious vag-shaming going on? Because if so, it’s seriously not working.

Behold, the campaign in all it’s triple-headed glory:

Are you Black? Meet your sassy, hair-obsessed vagina!

Are you Caucasian? Meet your passive aggressive, anti-vajazzling vagina:

Are you Latina? Meet your saucy, leopard thong-loving vagina!

[via BuzzFeed, YouTube.]

Related:

Can’t Get A Raise? It’s Probably Because You’re Not Douching [Styleite]
Everything Is Wrong With This Douching Ad [The Mary Sue]



  • Jenmini

    ohhhhh.my.god.

  • Anonymous

    I clicked on this because it was seriously the most hilarious headline you all have ever written. (I have not and probably will not click the videos because I think I already know what I need to know.)

  • Samantha

    Um, wellllllll, ahhhh beyond words that can be printed

  • http://twitter.com/parissawax Parissa Wax

    aw, c’mon… nobody thinks the vertical smile reference is funny?

  • Vasallese

    I am out of here

  • guest

    WOW. That is truly, absolutely, completely horrible. Like I would identify with a talking hand posed as my vagina telling ME what I am SUPPOSED to do with MY body??? Based on my RACE? Plus – who wants to think about a talking vagina – one that is complaining – about all of the daily activities that would make it complain. I mean – really?? This might be the worst set of ads I have ever seen.

  • Maddox

    I think you’re confusing “racist” with “targeting a demographic.” If anything, it’s twatist, implying that we smell like tuna and need to be fumigated.

  • Coronalsuture

    Lighten up! The ads are funny!

  • write light

    It’s entirely possible to be ‘funny’ and horribly racist.  I can chuckle and be appalled and want it gone ALL AT THE SAME TIME.  :X

© 2013 Styleite, LLC | About Us | Advertise | Newsletter | Jobs | Privacy | User Agreement | Disclaimer | Terms of Service | Archives | Power Grid FAQ | Style Sheets FAQ | RSS RSS
Dan Abrams, Founder | Power Grid by Sound Strategies | Hosting by Datagram

X