Meet The New Fashion Mag That’s Already Rubbing Condé Nast The Wrong Way
For the troublemakers amongst you who might be wondering what it takes to piss off the executive floor of Condé Nast, we may have your answer. Putting out a solid publication that they can’t lay claim to seems to be doing the trick.
Following in the footsteps of Carine Roitfeld and her blacklisted-but-beautiful CR Fashion Book is System magazine, a biannual glossy that’s landed a plum interview indeed for their inaugural issue: Nicolas Ghesquière, in his first sit-down feature post-Balenciaga. And not only that, he’s also their cover star.
While in Paris, T’s Eric Wilson sat down with three of its five founding editors — Industrie’s Alexia Niedzielski and Elizabeth von Guttman and Numéro’s Jonathan Wingfield — to learn about their latest project, which he touted as a “deep-thoughts magazine” out to “explore the milieu of fashion, like what happens when a star designer leaves a house, or when an e-commerce site overtakes a traditional retailer, more so than its products.”
The “star designer” in question needs no introduction, but why he chose to grant the coup to the fledgling publication might. You see, one of the other editors involved is Marie-Amélie Sauvé, Ghesquière’s longtime muse and collaborator at Balenciaga. The catch? She’s also the senior fashion editor of Condé-owned W.
Wilson reports that the stylist’s involvement in System has been a source of conflict with the publishing giant, and the independent editors have had to be at their most diplomatic to keep things copacetic. One thing we can’t help but wonder: does the group of execs taking issue with the new renegade glossy involve a certain newly-anointed, Prada-wearing member of the Condé brass?