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Target Targets Soon-To-Be-Married Gay Couples In Their Newest Ad

Following on the heels of J.C. Penney and Gap, Target has released an ad for their wedding registry featuring an adorable gay couple all suited up in their just-married finest.

While J.C. Penney went with “Freedom of Expression” and Gap with “Be One” for their respective taglines, Target’s campaign employs “Be Yourself, Together.”, the same slogan you may have seen splashed across other, less news-worthy images in the campaign. Smart move, you guys! Gay marriage made headlines earlier this week for raking in $259 million for the state of New York in a single year, so we anticipate similar campaigns will continue to sweep the nation, one megaretailer at a time.

[The New Civil Rights Movement via The Advocate]



  • Anonymous

    You’ve just lost my business, Target.

  • jL

    Mine too.

  • vc

    About time! Love it

  • jt

    awesome!

  • SP

    No more Target for our family!

  • Tazerqueen

    YAY TARGET.  Already a fan, & love you even more.  As far as all you haters…..even better for me……….more parking spaces and less whining spawns of satan in strollers!! 

  • Kittykat

    Agreed hahaha!! Yay Target

  • Sami

     I fear that we may not have any company to do business with if we take this stance though. 

  • Sami

    My husband & I have traditional values, we are not pleased w/ this. 

  • Eurodancemix

     Then you’re already married.  Good for you!  Letting others marry shouldn’t affect your marriage in any way.  Have a good day. 

  • nyahnyah

    they don’t need your hate money! :P

  • wutttt

    I feel bad for your children, only being taught hate and to judge people. i hope they grow up to be smarter than you and teach you a thing or two about tolerance.

  • gayiswayokayyay

    Whats with all you complainers? I thought bigots all shopped at Walmart anyway?
    I’ll make sure I shop twice as hard at Target to make up for y’all hate filled folks.

  • Stereoboy76

     It’s not 1900 anymore.  Congrats on your marriage but my partner I have been together for 14 years deserve the same rights.  Thank You target you have a customer for life.

  • Twoswyfts

    You just earned my business, target!

  • Twoswyfts

    Do you have a problem letting gay people pay taxes to support our country? Yeah, thats what I thought.

  • guest

    this is 3% of the worlds population, why are we catering to them and having ads that are geared towards them….makes zero sense

  • Tazerqueen

    All of you haters will be living in a dark, lonely, style-free world when you start boycotting all of these companies supporting gay marriage:  GOOGLE, STARBUCKS, TARGET, GAP, AMAZON, GENERAL MILLS, NIKE, etc.  
    Have fun with that. Let’s see how long you TRULY stand behind your bigoted convictions.

  • Ruta

    Thats very hyporcritical of you, and people like you. She has her opinion, you have yours. RESPECT that. But dont go off saying shes hating, or judging people when she’s not. She has her opinions and morals just as you do. You people are sooooo hyporitical

  • Anonymous

     Hate money!  That’s terrific.

    Stupid, I mean.   That’s stupid.

  • Anonymous

    It might not affect Sami’s marriage, but it *does* offend Sami’s God.  The same God who made you and Sami and everything else in the world.  To support it would go against her God.

    I’m not speaking for Sami, mind you, just pointing out the opposing point of view.

  • Yada

    Looks like Target and JC Penney are in a love triangle with Bankruptcy. 

  • Moorka12

    Gay or not, people shop and must be allowed to do so when and where they pleased. Will you suggest to close down Bloomingdales, Marcus, Saks, etc. just because some of the European styles they carry may only suit a gay man? How about all these heterosexual american females who look lkike butches wearing what is only good for Western Cowboy?

  • Trenton

    Some yummy chi fil a will get me by ;) btw just kidding. I dont support gay marriage but to boycott anything because of a stance is dumb. I still use my mac and google chrome. Target is an awesome store and always will be. People will have diff beliefs and opinions. It’s America, it’s a freedom we all have to express.

  • http://www.facebook.com/chris.clark.332 Chris Clark

    They just won mine. Lol you don’t matter.

  • http://www.facebook.com/chris.clark.332 Chris Clark

    They just won mine. Lol you don’t matter.

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