Tavi Is Launching A ‘Sassy Of Today’ With Jane Pratt
We’ve said it before and we’ll say it again: Tavi gets it. (Remember this? Miuccia: “I’m impressed by the comprehension that Tavi has of fashion.” Yeah.) Tavi’s been crushing on Sassy for a while now. And because Tavi is not your average 14-year-old, she’s starting her own version of the title with Sassy (and Jane!) founder Jane Pratt. Yes, Tavi is bringing back Sassy.
But she wants everyone to know that the “magazine for an audience of wallflowerly teenage girls” won’t be an exact recreation of the cult mag:
Of course, it won’t be Sassy (or the rebirth of Sassy, or Sassy 2.0) and nor do we want it to be. For one, you can’t try to recreate something that good. For another, while I can read old issues of Sassy and relate, the world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different. Something that will use Sassy as a point of reference for the whole teen-magazine-that-doesn’t-suck thing, and something in which Jane Pratt will take part, but something that is not trying to recreate the other something a bunch of us love and don’t want to see copied.
Naysayers will be all, “Pshhhh, Tavi was born two years after the magazine folded.” To which we say, who cares? We think the teen blogger is the perfect “Sassy girl in the age of the netz” — interesting, confident, smart. And like we said, she gets it. Here’s what she had to say about the magazine earlier this year:
I have a bit of a request, my dear friends. I, like many, would like another Sassy Magazine. I cannot claim to have read it in my days of youth, so excuse me if I sound overly whiny when maybe some other people who are reading this miss Sassy way more than I do. My plea comes not from nostalgia (obviously I didn’t grow up with Sassy,) but from someone who is 13 years old and while fancy fashion magazines are nice they don’t always catch my drift and I sometimes have the tendency to be a teenage girl, a lot, and I would like a funny, sassy (GET IT? SASSY? In case you do not get it I used the word “sassy” because the magazine was called “Sassy.” But that is a kind of intellectual joke so you may not understand because it was very subtle and clever.) that catches my drift but can catch other people’s drifts too and isn’t exclusive to one stereotype or to pleasing advertisers or anything stoopid like that.
Sassy was awesome. It called out celebrities and politicians for being assholes, educated its readers on politics without sounding biased, and focused on fashion in a way that was unconventional. It was lipstick feminism for teenage girls, covering sexist issues but not discouraging having fun with makeup or caring about boys. It included R.E.M. records as opposed to the perfume scents of today’s teen magazine pages.
Emphasis ours. Yes, Tavi, that is exactly what Sassy was about and exactly what is missing in today’s dismal teen mag landscape. Tavi and Jane are soliciting submissions, so if you want to get in on the action, head on over to Style Rookie. We can’t wait to see the final result, and will leave you with some thoughts Tavi had about a reimagining of Sassy back in April:
Sassy 2.0 would be subversive not by showcasing the weirdest tastes in music and fashion and books and movies, but by encouraging creativity and confidence and not patronizing. Maybe in that way, a Sassy of today would still hold its rebellious spirit.