10 Possible Reasons Taylor Swift Covers Bomb At The Newsstands
Taylor Swift‘s face has been smiling, smizing, and otherwise staring out at us from newsstands everywhere for the better part of the past year. The 23-year-old kicked off her cover spree with Vogue‘s February 2012, and since then has covered Cosmopolitan, Glamour, Harper’s Bazaar, Elle, and Vanity Fair, to say nothing of the countless tabloid covers she’s popped up on with boyfriends Conor Kennedy and Harry Styles (They’re on the rocks! They’re moving in together! He’s cheating!). It’s enough to make even the biggest fan of Swift’s music feel exhausted.
And, lo and behold, WWD published their report of 2012 newsstand sales today, and it looks like Swift’s covers haven’t been the sales coup publishers expected. The singer proved to be Cosmopolitan‘s worst-selling of the year, while her Glamour cover fell short of expectations — something editor in chief Cindi Leive chalked up to the “little hiccup” that was her highly-publicized relationship with Styles.
While the figures for her most recent covers — Elle in March and Vanity Fair in April — aren’t in yet, having just hit the newsstands, this isn’t the first time Swift has underperformed for major titles. Her April 2010 cover of Elle was the magazine’s worst-selling annually, while her Glamour and Marie Claire covers were the second and third worst selling of the same year, respectively.
But why, when her albums are selling like hotcakes and we all have “Trouble” stuck in our heads 24/7, aren’t we snapping up the issues? We have some hypotheses.