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WATCH: Toyota Uses Transgender Model In Controversial New Ad

A bikini-clad model strutting her stuff in a car commercial is nothing new. But in Toyota‘s latest ad for its Auris, which is international speak for Corolla, that bikini babe happens to be androgynous male Stav Strashko. Move over, Andrej Pejic.

The commercial features a Ukraine-born Strashko wearing nothing but a black jacket and red bikini bottoms, and walking towards the car. One would think that those perfectly shaped buttocks belong to a lady, but when Strashko finally turns around, surprise!

If you really want to know, the tagline across his face translates to ”Not in trend, not casual, not for everyone.”

Strashko sees himself as a transgender model, according to Stuff, but we see him as being incredibly awesome. He showed off his achievement on his Facebook page:

“Omg Its finally out my ass and face on toyota’s new auris commercial!!!! :))))))))”

The ad is reportedly only airing in Japan, but we’ve got it right here:

[via BuzzFeed]



  • http://www.facebook.com/Hagaishi215 Hagaishi Kun

    WTF!!!

  • http://www.facebook.com/lila.metts Lila Metts

    OMG!!!

  • http://profile.yahoo.com/UVNAUEBMOWV4IYTYA2WFLJROIE Nathaniel bulldog

    It should be euthanized

  • http://www.facebook.com/jennifer.davis.98499 Jennifer Davis

    Transgender women are human beings as well, she just wants to be respected as a human being for having the courage to be themselves, thank you very much!

  • Anonymous

    STUPID I SEE HIS PENIS

  • bb

    you people who say bad things about transgenders make me sick. GROW UP.

  • http://www.facebook.com/profile.php?id=100001733206941 Lilian Grae

    Perfectly shaped buttocks? Um no.

  • http://www.facebook.com/profile.php?id=100002191978385 John Strickland

    It’s a great commercial and he/she is gorgeous. I’m amazed. Bold move for Toyota but definitely moving into the future. Sorry some of you idiots can’t join us there…

  • IsabelWoland

    He is not transgender, he just looks feminine. There has been several famous transgender models in the past. Things (selling point) with Andre are different: “I guess professionally I’ve left my gender open to artistic interpretation,” Andre explains. He considers him asexual at this point. It has to do with shift in society, how stereotypes are changing, and the fashion industry exploits it this way.

  • bluebird

    Bravo to Toyota and Stav! Brilliant and courageous ad!!

  • http://www.facebook.com/RantingHippy Ranting Hippy

    I am not buying a toyota because they used a “different” type of person.. Get real people!!!! The damn add will probably never be shown in the US anyway….. I think its a great commercial, who ever thought of the suprize ending should be applauded.
    PS: That model looks great, male, female, it doesn’t matter. She looks healthy and should be used as a role model for those skin and bone models….

  • GF

    Cute ad. The Japanese makes a joke about it. What it really says is something more like “Turn your backside (butt) toward average/everyday (things).”

  • JJ381

    I uh… I… hmm.. I don’t know how to feel about this. That model thing.. he? she? I don’t know what the model prefers to be called remindes me of the rich people in the Hunger Games.
    Anyways I’m old fashioned and I don’t want to “grow up”. I’ve matured enough to see where the future is heading and it definatly looks like it’s heading towards a cliff.
    Im not buying toyota anymore. Darn and I stuck with them even when their breaks were not working..

  • nyun

    i think its brilliant, absolutely brilliant. good job toyota.

  • ThatDude

    I’m confused now

  • Janna

    That Fukking Awesome!!! A ****

  • http://www.facebook.com/Fia.Spiropoulos.x Sophia Spiropoulos

    Stav is not a “transgender” model, as the title implies. Transgender is someone who identifies them self as a different gender to their biological one (Lea T is, for example a transgender model). Stav is a self-identified and biological male.

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