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Eyewitness Account: Versace For H&M Is Turning Men Into Animals

We knew that the US launch of Versace for H&M would cause a lot of hysteria (and possibly some brawling), but we didn’t anticipate that the collection’s male enthusiasts would literally be muscling the clothes out of other people hands.

RELATED: How Much Do Designers Make On Mass Market Collaborations?

Styleite reader Jamilia Gates, a 26-year-old from Atlanta, GA, wrote in to tell us that even though she got in line at the H&M in Atlantic Station Mall at 5:30 this morning, she walked away with nothing. “It’s very disappointing,” she writes, adding that shoppers were “arguing and pushing. Men were pushing women.”

We get that any H&M collaboration is going inspire a certain amount of militant behavior — especially on launch day. Which is why the store generally institutes rules for collections like this — shoppers only get a 15-minute window to decide what they’re going to buy (Gates wrote that her time slot went from 9:05 to 9:20) and sections of the store were limited to small groups of people at a time.

Despite those efforts, Gates couldn’t manage to get her hands on anything, and tweeted her discontent, calling the other shoppers “vultures.”

RELATED: A Complete Recap Of The Lanvin (Hearts) H&M Madness

“I just wish after all that I didn’t end up empty handed,” she told us. And for our part, we wish she hadn’t gone home with nothing, either.

Want to share your Versace for H&M experience with us? Email us at tips@styleite.com



  • Guest

    People waited in line since 5:30 p.m. the DAY BEFORE… so people should not get mad that they didn’t get anything when they came the morning of. Those people deserved what they got because they waited ALL NIGHT long in the cold. You can’t expect to walk up hours before it opens and get stuff

  • http://twitter.com/caseypham Casey Pham

    Agreed, I got there midnight and waited 8 hours with no sleep, and I was in the second group, I think I deserved the items that I did manage to get. The people who rolled in at 7:00 shouldn’t have even bothered.

  • http://www.delectablychic.com CynthiaC.M.

    The first person in line at one of the Toronto locations pitched a tent and camped out for the night.  I thought that location (which I made my purchases from) was relatively tame compared to what I’ve seen at other locations, both here in Toronto and in other cities and I managed to get one of the looks on my wish list :)

    http://www.delectablychic.com/2011/11/versaceforhandmtoronto/

  • http://twitter.com/ArabLincoln Tyler Mansour

    Let’s be honest for a minute or two. I think one could easily blame a majority of all of the chaos that ensued today because of H&M. Sure, we can “naturally” have a tendency to have the attitude of eat or be eaten, but H&M did nothing to sway us from this instinct. In fact, I would reckon that the major chain enjoys all of the hoopla simply because of getting their name buzzing (along with the collaborator). At the end of the day, business is business, but things could be handled so much better if that’s something they’d be interested in.

    That being said, what I witnessed today at the Atlantic Station was indescribable. In all of my years of collecting sneakers and attending limited releases, this was a whole different world. Although the savages showed their true colors today, there were a couple of kindhearted people who helped unfortunate people (Thanks again to the girl who gave up the Stampa dress she swiped to my girlfriend).

  • Allegra

    I got there at 10:00 p.m. the night before. I was in
    the second group. I still had a hard time managing to get thing. I don’t think
    I ended up with a single thing I came in there for. (Although I managed to get
    some stuff) People literally were just grabbing whatever in whatever sizes.
    Over half of the people were going to resale it on eBay, hence the random
    grabbing of whatever they could find. I had people rip stuff out of my hands.
    The limit to only being able to buy a product in two sizes did not help at all.
    During the night we had a large fight occur in which a woman almost went to
    jail. So many people were trying to cut like crazy. Also, some people who were
    paying to be at the front of the line. I managed to go to the mens before my
    8:20 time slot. It was chaos. They tore the whole place up. A man next to me
    was yelling that he was going to shoot another guy. Many of the guys were
    fighting. I did not see any security up there. I felt that the mens section
    turned into a full on riot within 5 minutes. Honestly, I was terrified up in
    the mens section.

  • http://aimeegriffith.wordpress.com Griffith Aimee

    I think a lot of people are upset and lashing out because they’re mad things didn’t go how they wanted.  Yes, I had a wish list in my mind before I arrived but you have to be realistic.  Once I saw the inventory I knew there was no way I was going to have a shot at anything I really wanted, much less in my size.  I think it was the inventory that was the problem.  They had 1, maybe 2 of each garment in each size – THAT’S IT!  They should of had more inventory.

    For me, it was about the experience and I was already there so I might as well make the best of it.

    And look – you will never be able to prevent Ebayers from taking the fun out of it.  They own it as soon as they walk out the door so if they sell it or wear it – it’s up to them.  I’m sure some of those people may not have a job and if they look at it as a way to put some food on the table, so be it.  Welcome to the internet.  And in full disclosure, I’m 100% keeping the dress I bought but I think you need to put yourself in others’ shoes.  It’s all about perspective.

    I blogged my experience here: http://aimeegriffith.wordpress.com

  • bunny

    Where do you people live? That sounds like madness. I went to the Eaton Centre location in Toronto at 10am and waited only until about 11:30am to shop (I just browsed the mall in the meantime) and I got almost everything that I was looking to get… only 1 item wasn’t left. People were annoying in line but I didn’t see any grabbing or behaviour like that! 

  • http://www.delectablychic.com CynthiaC.M.

    I think Canadians are just more polite….Bloor wasn’t crazy either.

  • http://www.facebook.com/jespurp jessica elizalde

    REALLY. this is just embarrassing. so glad i did not go. it is not THAT important to have versace. seriously. 

  • Taylor

     I was in Washington DC and stood in line since 2.30 AM  and got into the 6th group I think – 10.25 to 10.40 – and all I got was a book! They stopped restocking the women’s section by 9 AM and the employees were shopping for themselves. People were hovering over the fitting rooms like the mafia and half the people standing in line were reselling on Ebay. I didn’t know whether to hurt someone or just start to cry. It was so disappointing. I had more success going to Victor and Rolf and fighting for my clothes than with this wristband system. H&M knew that there were at least 280 people coming to this event so they should have at least had enough stock to cover the 280 people. It’s difficult to boycott the Ebay gauging prices because it’s either that or not having anything at all since H&M doesn’t sell online. This was the last time I did something like this because it really was a depressing experience. Boo H&M for making fashion forward people feel like fools!

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